Your company profile is a free tool that allows you to control how your business appears in Google Search and Maps. With your business profile, you can connect with customers, post updates, publish your products and services, accept online orders, and more. A business profile alone contains limited information about your company. However, through the control panel of your Google My Business account, you can provide the schedule, a link to your website, products and prices, attributes and other details that make your company unique.
You'll also use Google My Business to make changes and updates as needed. It allows users to see the information they need at a glance. By controlling this information, you control the information that appears on Google Maps or Google Search when potential customers search for your business on the Internet. You can use the Google My Business dashboard to get key information about your audience and local search performance.
The business profile can also be filled with information that Google obtains from all over the web. With a clear understanding of what exactly Google My Business is, how it works, and how to use it, you can now see that using this free tool is not only a good idea for local marketing, but it's a must. Google's local package is a search engine results page (SERP) that shows places related to your search. The Google Local Pack takes up a huge amount of space on the first page of Google search results and is the first thing any Google user will see after typing their query.
If you're one of those business owners, one thing you might not realize is that creating a business profile doesn't allow you to manage it, and you need those administration and editing capabilities if you want your business profile to work for you as an effective SEO and lead generation tool. If you have a Google business profile, with your physical address annotated and public, you have the opportunity to appear in the organic search results of your website and in the map results of your Google business profile. If you're looking for a social media management tool for companies that allows you to publish on Google My Business, eclincher is here to help you manage your online presence more quickly and efficiently. The days of the yellow pages are over; when customers search for your business today, they'll start by searching for it on Google.
By creating a Google My Business account, you can access, customize, manage and improve your Google business profile, all for free, as we'll see below. To use Google My Business for SEO, make sure you incorporate relevant keywords into your business profile so you can tell Google what you're trying to rank for.
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