Google warned us that the Google My Business application will disappear at some point when it is relaunched as Google Business Profiles. Google is now sending emails to users of the application notifying them that the Google My Business application is being replaced. Managing your Google business profile on a mobile device is going to look different. Local search on Google is largely based on the business profiles that Google has in Google Business Profile, formerly Google My Business.
Organizational accounts can continue to manage their bulk account profiles in Google Business Profile Manager. To access your Google Business account on Google Maps, download the “Google Maps” application on your Apple or Android device. Keep in mind that if you follow Google My Business on social media and help forums, the rebrand will take place there over the next few weeks. For now, the web interface hasn't changed much, apart from the brand, but in the coming months, it is to be expected that more and more features of the old Google My Business web interface will work directly in Google Search, Google Maps and the respective applications.
The email states that you should start using Google Maps and Search to keep your business profile up to date and connect with customers. You can continue to use Google Search and Google Maps to manage your Google business profile on a smartphone. Now that you're ready to manage your Google business profile using search, maps or the Google Business Profile website, it's time to optimize your GBP for search engine optimization (SEO). You can simply search for your company name in Google Search or Google Maps for Business or search for “my company” in Google Search to see the company you've already registered and verified.
Although the GMB application and Google's business profile manager website are changing rapidly, users can easily access business information and make the necessary changes and updates. Google has changed the name of Google My Business to Google Business Profile, as it is striving to bring more of business profile management from the Google My Business application to Google Search, Google Maps and those respective applications. Yes, Google has long allowed companies to manage their individual ads directly in search results or directly on Google Maps. Now Google says it prefers companies with individual ads to manage their businesses on Search or Maps and not on the old Google My Business console.