The Google Business Profile is an easy-to-use tool for companies and organizations to manage their online presence on Google. To help customers find your business, you can verify it and edit your business information. Your business profile is a free tool that allows you to control how your business appears in Google Search and Maps. With your business profile, you can connect with customers, post updates, publish your products and services, accept online orders, and more.
Creating a business profile is the same as adding a place to Google Maps, something that anyone (even a random stranger or an automatic ad generator) can do. Just like Google has algorithms for classifying its ads and websites, it also has one for classifying business profiles. With a Google My Business listing, customers can review your company and leave comments for others to see. Just like you (or your agency) would use a content management system such as WordPress to optimize your website for search engines, Google My Business is used to optimize your profile and expand your reach.
As a summary for those unfamiliar with the service, Google My Business (or GMB) is a free Internet-based service designed to help promote local businesses online. Also remember that creating a Google My Business account doesn't automatically give you access to your business profile. Start up your Google My Business account now so that your business profile can outperform your competitors and attract more customers on the world's most popular search engine. While a quick Google search is effective in narrowing down options, especially for consumers using a mobile device, 86% of people use Google Maps to locate nearby businesses.
By creating a Google My Business account, you can access, customize, manage and improve your Google business profile, all for free, as we'll see below. Google My Business has limitations in terms of customizing the profile page and the business presence on the platform. To use Google My Business for SEO, make sure you incorporate relevant keywords into your business profile so you can tell Google what you're trying to rank for. Thanks to Google My Business, even startups can create their online profile so that people can easily find them.
In an effort to gain more visibility on Google, many companies create a business listing on Google (officially known as a business profile). Business profiles have replaced Google Places for Business, Google Listings and Google+ Business Pages. Your Google My Business profile is the best way to provide Google with this information so that it can successfully meet the search needs of your consumers.
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