You can connect with current and potential customers through your business profile in Google Search and Maps through publications. You can create and share announcements, offers, new or popular items in stock or event details directly with your customers. A business profile alone contains limited information about your company. However, through the control panel of your Google My Business account, you can provide the schedule, a link to your website, products and prices, attributes and other details that make your company unique.
You'll also use Google My Business to make changes and updates as needed. Basically, Google posts are a microblogging element on GMB lists. You can use a GMB publication to publish events and share new or unique products and services directly in Google and Maps searches. You can include a photo, video, text, a call to action (CTA) and a URL that links to a landing page or to your website.
Google publications can also be viewed in the local search engine's business profiles (see the “justifications” section below). Also remember that creating a Google My Business account doesn't automatically give you access to your business profile. Spending one more minute to triple-check that all the information you share on Google My Business is correct, up to date and reviewed accordingly will be of great help. Once you've completed that process, your Google My Business account will be connected to your business profile and will be under your management.
If you have a problem with rejected posts and think it may be due to the image you're using, you can use the Google Vision API to check if Google would consider the content of your image to be “explicit”. A common reason why company posts are removed from Google My Business One is because of spelling errors or poor quality content. So you know how to create a post on Google My Business, but do you know how to create one that gives results? Check out these 9 top tips for your Google My Business posts. Hootsuite makes it easy to attract new customers and communicate with current customers with Google Business.
You can add posts quickly and easily with the Google Business Profile application, which is very useful if you're taking photos with your phone to add them to your posts. A Google My Business account is the only way you can claim ownership of your business profile, obtain management rights to it, and unlock additional free features to increase your visibility on Google. By creating a Google My Business account, you can access, customize, manage and improve your Google business profile, all for free, as we'll see below. The final approach to using Google My Business for SEO appeals to the trust component of Google's algorithm.
Just like Google has algorithms for classifying its ads and websites, it also has one for classifying business profiles. One of the most prominent industries that regretted the inability to add posts to Google's business profile was the hotel and hospitality industry.