Yes, creating your business profile on Google is free. Create your profile at no cost and you can manage your business from Google Search and Maps to start reaching more customers. The Google business profile is a free business listing from Google. It allows you to provide details and photos of your company, including your location, services and products.
Use Hootsuite to communicate with your customers through Google's business profile and all your other social channels. You can also have a profile if you are a hybrid company that serves customers at your company's address and visits or delivers directly to customers. Learn how to use Google My Business messaging to help customers contact you in real time, directly from your Google business profile. Google Analytics, Hootsuite Insights and social monitoring tools can also help you discover the terms people use to search for your business.
Google regulates the type of content you include in your ad and in Google posts to ensure that you fulfill its mission. Google's goal with Google My Business is to bring the physical world to the Internet so that consumers can more easily discover and compare companies that fit their needs and make informed decisions about the products and services they are looking for. Information from your Google business profile may appear in Google Search, Google Maps and Google Shopping. Add attributes to show that your company is identified as black-owned, women-owned, veteran-owned, and LGBTQ+ friendly so people can learn more about your company.
If you have a business that only works online, you'll need to use other Google tools, such as Google Ads and Google Analytics. You can also have a profile if you're a service business that visits or delivers to customers directly, but doesn't serve customers at their business address, such as a plumber or cleaning service. Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed. If you have special hours during holidays or even specific times, make sure that they are reflected in your Google Business profile.
Another way to indirectly advertise your business for free on Google is to create ads in popular directories such as Yelp, Angie's List, TripAdvisor, etc. If you're already signed in to a Google account, you'll automatically sign in to Google Business Profile Manager. Turn people who find you on Google Search and Maps into new customers with a free business profile for your store or service area. Special features are available for Google business accounts, depending on the category you've chosen.