Enter the name of your company. Search and select a business category. Choose if you have a location that customers can visit. Enter your company's service area.
Your free business listing on Google (known as a business profile) can do more than you think. When properly optimized, it shows your best features and makes it easier for consumers to discover, learn about and contact your company. However, to properly optimize your business profile, you need access to it and, to access it, you must verify with Google that you are the rightful owner. Although it seems that it should be as simple as “the first step: create”, the second, “claim” and step three, “verify”, the process is not as simple or as linear, something that, if you are reading this post, you will have already discovered.
This is because it requires three different Google accounts and two different Google platforms, all of which have very similar names. So, in this post, I'm going to first explain to you what exactly is on Google and then I'll give you a clear roadmap for creating a Google my Business account and using it to request and verify your business profile on Google. Whether you're a local business or just starting a business, your Google business profile makes it easy for consumers to discover, learn about and contact your business online. These are the main advantages of a Google my Business account, and if that's not enough to convince you, consider the disadvantages of not having one.
Without a Google My Business account, you have no control over the information shown on your business profile and, according to a BrightLocal study, 68% of consumers would stop using a local business if they found incorrect information on the Internet. Google ranks business profiles based on their quality, and a business profile alone isn't enough. However, a Google business profile managed through a Google Business account can be optimized to rank above the competition in relevant keyword searches. Which ad would you choose? The unclaimed one on the left or the one optimized by the Google My Business account on the right? However, as mentioned earlier, the process is not very simple.
It includes two different Google platforms and three different Google accounts, all of which have similar names and some of which you probably already have. So, in order for you to have a clear basis, let's first clarify the terminology. The goal is to get full access to your business profile on Google. Google is changing the way consumers find and interact with local businesses, so if you want to continue reaching your audience and attracting customers with your free business profile, be sure to follow the steps above.
The process has different parts and parts, but it doesn't have to be as complicated with guides like this and options such as doing it on a mobile device. Start creating, applying and verifying through Google My Business today to make the most of this incredible free tool that you have at your disposal. When potential customers search for your business, what do they find? Google it yourself, we'll wait for you. If you're a new business or haven't created a Google My Business profile yet, you might not have found a ton.
Without setting up a Google My Business account, it's very difficult to control these answers in the world's most popular search engine. This makes it more difficult to manage your company's online reputation and to have control over what is usually your customers' first experience interacting with you. With the account, you can access your control panel at any time, no matter where you are, with the mobile application. This means that when an opinion or question comes in, you and your employees can start giving an answer and getting a new customer immediately.
If you're a service-based company without a primary location, select “Specific Areas” and type in the regions in which you operate. If you have a physical location and only serve people within a certain radius, select “Distance around your business location” and type as many miles or kilometers as you want. If there is more than one applicable category, simply choose the one that best suits your business. You can change or add more later.
Otherwise, while you wait for the postcard to appear, take some time to complete your ad by adding your business hours, any missing contact information, a company description, and a profile picture. With our app, it's easy to send a link to the review on the spot, even if you operate in several locations. Once your employees have downloaded it, they can send a personalized link to your customers' phones within seconds of completing the transaction. Not only does this give you a better chance of getting that Google review even before they leave, but you'll also be able to take advantage of the personal connection your employees have established with the customer.
Anyone with a Google account can complete the process to request, create or edit a business listing. However, to truly leverage the business potential of your Google Account, you'll want to invest in a full-service business account that gives you access to Google Workspace, a paid service. Workspace is much more than an improved version of Gmail or a clone of Microsoft Office. The possibilities are almost limitless, and finding a way to use video will give your company more exposure and, in turn, more traffic and more revenue.
If you're trying to manage a modern e-commerce website without paying attention to Google Analytics, you're actually operating blindly. When you try to create a social network, your Google account will be the most important one you'll create. A Google business account is a powerful tool that allows you to sign in to Google with your own branded email address instead of creating a new Gmail handle. Whether you're a restaurant, store or service provider, your profile helps customers do business with you easily and directly with product inventory, orders, reservations, quotes and more.
When customers find themselves in a time of need (also known as a micromoment), they turn to Google search to meet that need as soon as possible. Google Analytics is an extremely detailed tool that tracks and analyzes all the traffic a website receives. This is because a business profile is simply a place on Google Maps, which any person or computer can add. Add attributes to show that your company is identified as black-owned, women-owned, veteran-owned, and LGBTQ+ friendly so people can learn more about your company.
Google is based on relevance, so if a potential customer searches for “Italian restaurant” but you're a pizza place, you might not show up. If you have a business that only works online, you'll need to use other Google tools, such as Google Ads and Google Analytics. Create your profile at no cost and you can manage your business from Google Search and Maps to start reaching more customers. Before you can do anything, you need to create a Google business profile, so let's look at the process.